A display and a color correction method are disclosed. The display includes a panel and a backlight module. The color correction method includes steps of: (a) sensing a real-time backlight intensity of the backlight module; (b) increasing a backlight intensity of the backlight module when the real-time backlight intensity is different from a standard backlight intensity of the backlight module; (c) sensing a compensated backlight intensity of the backlight module and estimating a first real-time color information of the panel according to the compensated backlight intensity and a first panel color characteristic information, wherein the first panel color characteristic information corresponds to the penetration characteristics of the panel; and (d) estimating a first color gain compensation value for the panel according to the first real-time color information and compensating the colors displayed on the panel when the panel displaying an image according to the first color gain compensation value.