The present application discloses a data storage method and apparatus. A specific implementation of the method includes: acquiring to-be-serialized data and a description file related to the to-be-serialized data, wherein the to-be-serialized data includes a data name and a data value, and the description file includes a file identifier and at least one data element, the data element includes at least one data item, and the data item includes a data item name and a data type; allocating a memory space to the data item according to the data type; finding, according to a preset matching relationship between the to-be-serialized data and the data item, a data item matched with the to-be-serialized data; and storing the data value into the memory space of the found data item as a data item value of the found data item. This implementation improves the data storage efficiency.