A method, an apparatus, and a mobile terminal for associating notification messages that relate to the field of information technologies, where the method includes obtaining semantic feature values of notification messages in different applications, and associating notification messages in different applications and whose semantic feature values match such that associate notification messages of associated events of a mobile terminal from different channels, thereby resolving a problem that notification messages of associated events are dispersedly distributed and are prone to be forgotten by a user. Therefore, the user can conveniently view notification messages of associated events from different channels, thereby effectively improving operation efficiency of the user, and improving user experience.