Techniques to dynamically select a video encoder for streaming video encoding are described. For example, in one embodiment, an apparatus may include an encoding configuration component operative to receive network performance information for a video stream at a sending device, the video stream at a first video bitrate with a first video encoding codec, and assign a second video bitrate with a second video encoding codec to a media component based on the network performance information, wherein the second video encoding codec is used based on generating the video stream at the second video bitrate, the media component operative to generate the video stream at the sending device at the second video bitrate with the second video encoding code, and the network component operative to send the video stream from the sending device to the receiving device using the second video encoding codec. Other embodiments are described and claimed.