A vehicle roof having at least one transparent roof portion, a roof-attached support portion and a roller blind assembly for selectively shading or at least partially exposing the transparent roof portion, the roller blind assembly having at least one roller blind unit comprising a roller blind web, which can be wound up into a roller blind coil, and a lateral bearing element on either side of the vertical longitudinal center plane of the roof. The roller blind coil can be disposed between the two lateral bearing elements. The roller blind assembly may have a bearing shell on top of which the at least one roller blind unit is attached via the lateral bearing elements and which is fixed to the at least one support portion from below.