Techniques to facilitate visualization of an application associated with an industrial automation environment are disclosed. In at least one implementation, a display composer interface is presented that enables a user to design a customized display layout for the application associated with the industrial automation environment. Data display instructions are received comprising a user selection of at least one data item associated with an operation of a machine in the industrial automation environment. Position information that identifies where to display the at least one data item is also received. The data display instructions and the position information are processed to generate the customized display layout for the application. Based on the customized display layout, a graphical user interface is rendered to the application having the at least one data item positioned according to the position information.