A method, performed by an electronic apparatus, of executing an application, based on a voice input of a user, and the electronic apparatus are provided. The method includes performing voice recognition on the voice command for executing the application, determining a target page among a plurality of pages displayable when the application is executed, based on a result of the voice recognition, generating a virtual input sequence for displaying a second screen corresponding to the target page, instead of a first screen currently displayed, and executing the application in response to the virtual input sequence.