Embodiments of the present invention provide a network channel allocation method and apparatus. In one embodiment, a network channel allocation method includes determining, by a terminal, a candidate network channel based on a network request of a first application. The candidate network channel is a network channel on which a communications link port is allowed to be established. The method further includes allocating, by the terminal, a target network channel from the candidate network channel to the first application according to an attribute of the first application. The attribute comprises whether an application has a specified network channel, whether an application is a foreground application, an application priority level, or whether an application has a restricted network channel.