A radio channel control method includes: collecting a real-time user experience index for access to a media service by a user terminal, and collecting a media service transmission parameter of the media service provided by a server; determining whether the real-time user experience index is less than a user experience index defined in a user experience level of an ordered traffic package of the user terminal, and if the real-time user experience index is less than the user experience index defined in the user experience level of the ordered traffic package of the user terminal, calculating, by using the real-time user experience index and the media service transmission parameter, a radio channel parameter that is required by the user experience index; and transmitting the radio channel parameter to a core network device.