The present invention provides an R-T-B based permanent magnet capable of improving a coercive force HcJ while maintaining a residual magnetic flux density Br.
The R-T-B based permanent magnet includes Ga. R is one or more selected from rare earth elements, T is Fe or a combination of Fe and Co, and B is boron. The R-T-B based permanent magnet has main phase grains including a crystal grain having an R2T14B crystal structure and grain boundaries formed between adjacent two or more main phase grains, and 0.030≤[Ga]/[R]≤0.100 is satisfied in which [Ga] represents an atomic concentration of Ga and [R] represents an atomic concentration of R in the main phase grains.