A moderation framework monitors content posted in a database network and uses a declarative configuration scheme that defines moderation rules without having to write new software. A user interface operated by the moderation platform allows selection of different user criteria and different content criteria for triggering the moderation rules. The user interface also provides selectable actions for the moderation rules to apply when the content matches the selected user and content criteria. The user interface also allows selection of different entities for associating with different moderation rules, such as accounts, cases, opportunities, Chatter® feed posts, or custom objects defined by customers.