A page display method, apparatus, and system, and a page display assist method and apparatus are provided. A target page that a user desires to visit is searched for a multimedia resource, and a type of the multimedia resource is identified; and if a multimedia resource is found, a multimedia player corresponding to a type of the multimedia resource is inserted into the target page. By means of searching a target page that a user desires to visit for a multimedia resource and identifying a type of the multimedia resource, and then, inserting a corresponding multimedia player according to the identified type of the multimedia resource, a multimedia resource in a page can be played online and browsing experience of a user is improved.