A method, where one file includes file data of a plurality of files for generating a three-dimensional model includes obtaining a first file in a picture format, an extension data segment of the first file includes at least one first data segment, and the first data segment includes the file data of the files for generating a first three-dimensional model of the three-dimensional model, obtaining the file data of the files from the first data segment, and generating the first three-dimensional model based on the file data of the files.