A method for referencing an image comprises the steps of displaying the image on a first display device, receiving selection of at least a portion of the image via the first display device, receiving content, wherein the content is associated with and digitally linked to at least the portion of the image for which selection was received, transmitting the image as part of a message included in a continuous stream of messages from the first display device to a second display device, displaying at least a portion of the message on the second display device as part of the continuous stream of messages, and displaying the content on the second display device and indicating that the content is associated with the specific portion of the image.