A method of adjusting visual content. The method comprises: identifying when a client device captures at least one of an image and a video file; analyzing textual content in a plurality of content providing network sources, available via a network, to identify at least one current event; acquiring at least one demographic characteristic of a user of the client device; selecting one or more visual content editing functions based upon the at least one demographic characteristic and according to the at least one current event; and supplying the one or more selected visual content editing functions to the client device.