Techniques for transmitting messages to send configuration information, and/or commands, to features, agents, applications and/or other aspects of endpoints and/or networked computing devices. In an example, server, a host of an analytics platform, or other computing device may send messages within a network to an endpoint that is remote from the computing device. In the example, a first message may be sent to a first agent operating on the endpoint, wherein the first message directs configuration of a first feature of the first agent. The computing device may receive consumption data from the endpoint, which may be monitored and/or analyzed by the analytics platform of the computing device. In the example, a second message may be sent to a second agent operating on the endpoint, wherein the second message has a parameter that allows free-format data, and wherein a command is encoded within the parameter.