Wireless communications systems and methods related to on-demand cell coverage extension for broadcast signals are provided. A first wireless communication device communicates, with a second wireless communication device, a first extended cell coverage request. The first wireless communication device communicates, with the second wireless communication device, a first broadcast communication signal in an extended cell coverage mode in response to the first extended cell coverage request. The first broadcast communication signal includes a system information block repeated in at least one of a time domain or a frequency domain.