The present invention relates to a toner binder containing: a polyester resin (A); and a vinyl resin (B), wherein the polyester resin (A) is a resin obtained by crosslinking a polyester (A1) by one or more carbon-carbon bonds, the vinyl resin (B) is a polymer containing a monomer (a) as an essential constituent monomer, the monomer (a) is a C21-C40 (meth)acrylate having an acyclic hydrocarbon group, and the weight proportion of the monomer (a) in monomers constituting the vinyl resin (B) is 15 to 99% by weight based on the weight of the vinyl resin (B).