A strapping apparatus has a frame, a single drive motor carried on the frame and having an output shaft, a feed roller connected to the motor and rotatable on the frame, and a tightening roller connected to the motor and rotatable on the frame. A strap from a supply is spanned over and passes between the feed and tightening roller to the object. A lever is pivoted on the frame parallel to the feed and tightening axes for movement between two angularly offset end positions. A feed counter roller freely rotatable on the lever is engageable in one of the end positions with the feed roller to pinch and advance the strap toward the object, and a tightening counter roller rotatable on the lever is engageable in the other of the end positions with the tightening roller to pinch and pull the strap away from the object.