An apparatus for cooling a print head implemented on a wire and cable manufacturing line, the apparatus comprising a sleeve, wherein the sleeve has an internal portion and an external portion and wherein the sleeve forms an internal void marginally larger than the size of the print head and wherein the sleeve further comprises an elongated surface; a front surface connected to the elongated surface, wherein the front surface comprises an ink outlet opening; a rear surface connected to the elongated surface, wherein the rear surface comprises a cable opening; a channel connected to the internal portion of the sleeve, wherein the channel comprises an open side facing the internal void and wherein the channel on the internal portion of the sleeve extends from the rear to the front of the sleeve; an air inlet compartment in communication with the channel and enclosed by the rear surface; an air inlet in communication with the air inlet compartment; and an exhaust channel connected to the sleeve and extending from the front surface to the rear surface along the elongated surface and connected to the channel at the front of the sleeve.