A context aware service provision method and apparatus for recognizing the user context and executing an action corresponding to the user context according to a rule defined by the user and feeding back the execution result to the user interactively are provided. The method for providing a context-aware service includes receiving a user input, the user input being at least one of a text input and a speech input, identifying a rule including a condition and an action corresponding to the condition based on the received user input, activating the rule to detect a context which corresponds to the condition of the rule, and executing, when the context is detected, the action corresponding to the condition.