A computer system includes a server and a computing device. The server include templates, with each template corresponding to an action that can be performed by an application service associated with the template. The computing device includes an editor to monitor user input for a template keyword that matches with one or more of the templates, display one or more application service options in response to the template keyword matching one or more of the templates, and display a user interface for the template associated with the application service option selected by a user. The editor is to receive template content data via the user interface to define the action corresponding to the template associated with the application service option selected by the user, and provide the template content data to the server. The server analyzes the template content data and the templates to determine the application service action to be performed.