A system for promoting user-product engagement including a plurality of token readers and a messaging system server is disclosed. Each of the plurality of token readers comprises one or more sensors configured to detect a code from a token associated with a packaged product when the token is in a range of the sensor, and also detect a user identifier from a proximate mobile electronic device, and a transmitter. The messaging system server is configured to receive a signal emitted by any of the plurality of transmitters associated with each of the plurality of token readers, retrieve, from a data store, profile information for a user who is associated with the user identifier, update the profile information with product information corresponding to the detected code and location information corresponding to the token reader ID, and save the updated profile information to the data store.