A user engagement platform may be maintained in association with an application or service. The user engagement platform may be configurable to provide user engagement content to users of the application or service. A request to perform an operation on first user engagement content may be received from an authorized administrator. The first user engagement content may be configurable by the authorized administrator to be automatically provided to users of the application or service in response to occurrence of a first event. The operation may be performed on the first user engagement content. It may be determined that the first event has occurred in association with a first user of the application or service. The first user engagement content may be caused to be displayed on a device of the first user.