The system and method described herein provide for a machine-learning model to automate determination of product attributes for a product based on images associated with the product. The product attributes can be used in online commerce to facilitate product selection by a customer. In accordance with this disclosure, the product attributes may be determined using machine-learning technology by processing images associated with the product (including product packaging). The machine-learning technology is trained using product-related vocabulary and potential attributes that can be discovered by analyzing the images associated with the product.