Certain aspects of the present disclosure provide techniques for a multi-user data packet, such as a physical downlink shared channel (PDSCH) packet. A method by a base station (BS) includes sending a control channel, such as physical downlink control channel (PDCCH), scheduling a plurality of user equipment (UEs) for a data packet transmission and sending data for the plurality of UEs in a single transport block on the scheduled data packet. The UE receives the control channel and data packet, and determines the data in the multi-user data packet that is intended for the UE.