Disclosed are a method and an apparatus for providing a representative image of content in a content view displayed by an electronic device. The electronic device includes: a display device configured to display a content view; and a processor, wherein the processor is configured to acquire item information related to items in a content view in response to detection of a request for executing the content view, divide the items into a reference item and a target item in the content view based on the acquired item information, acquire representative information based on the reference item, and configure a color-based representative image of the target item based at least partially on the acquired representative information. Various embodiments are possible.