A method and apparatus for efficient and dynamic support of mobile low latency services including maintaining, by a control plane entity of an inter mobile device information exchange service hosting management functionality for said service, information on a plurality of participants of said service in a service area. A forwarding rule indicative of forwarding messages related to said service from a sender participant of said plurality of participants to a receiver participant of said plurality of participants is generated based on said information on said plurality of participants of said service in said service area. The forwarding rule is transmitted to a user plane entity of said service, and said user plane entity is located in a connection path between said control plane entity and said first participant of said service and in a connection path between said control plane entity and said second participant of said service.