Concepts and technologies disclosed herein are directed to a flexible behavioral chain (“FBC”) framework for permission-based enterprise-focused blockchain applications. According to one aspect disclosed herein, a chain framework module (“CFM”) executed by a FBC system can receive a new block request to add a new block to an FBC. The new block request can be created by a trigger management module (“TMM”) executed by the FBC system in response to a trigger, such as a customer touchpoint, a customer engagement, a subscribed event, and/or a virtual event. In response to the new block request, the CFM can generate the new block. A customer value score derivation module (“CVSDM”) executed by the FBC system can determine a customer value score (“CVS”) for a customer. The CFM can incorporate the CVS into the new block. The CFM can connect the new block to the FBC.