Techniques proactively deploy analytics to a computerized edge device. The techniques involve receiving data from the edge device. The data is conveyed through the edge device from a set of sensors disposed at a particular location. The techniques further involve performing analytics on the data to identify a set of edge device rules that defines a set of actions for the edge device to carry out under a set of predefined conditions potentially sensed by the set of sensors. The techniques further involve providing a command to the edge device. The command (i) includes the set of edge device rules and (ii) directs the edge device to, at a future time, start operating according to the set of edge device rules to protect against unsuccessful deployment of the command to the edge device due to subsequent delayed communication between the processing circuitry and the edge device.