Methods and systems for customizing a video content item according to personal preferences of at least first and second users, while keeping a common storyline for all customizations of the video content item. Each of the first and second users is associated with a terminal. For each of the first and second users, multi-purpose preferences of the user are obtained, and subsequently a version of the video content item is automatically selected from multiple versions of the video content item. The automatic selection for each user is based on the multi-purpose preferences of that user. Following the automatic selection, the version of the video content item selected for each user is displayed to that user on the associated terminal.