Provided are a display apparatus, a control method thereof, a server, and a control method thereof. The display apparatus includes: a processor which processes a signal; a display which displays an image based on the processed signal; a first command receiver which receives a voice command; a storage which stores a plurality of voice commands said by a user; a second command receiver which receives a user's manipulation command; and a controller which, upon receiving the voice command, displays a list of the stored plurality of voice commands, selects one of the plurality of voice commands of the list according to the received user's manipulation command and controls the processor to process based on the selected voice command.