The present disclosure provides a display substrate, a display device, a control method and a control circuit. The display substrate includes a bending area. The bending area includes a plurality of first sub-pixels and a plurality of other sub-pixels having a light emission color different from a light emission color of the first sub-pixels. The plurality of first sub-pixels are electrically connected to a first power supply voltage terminal for providing a first power supply voltage. The other sub-pixels are electrically connected to other power supply voltage terminals different from the first power supply voltage terminal.