Techniques related to transform coefficient shaping for video encoding are discussed. Such techniques include applying weighting parameters from one or more perceptually-designed matrices of weighting parameters to blocks of transform coefficients to generate weighted transform coefficients and encoding the weighted transform coefficients into a bitstream. The process may be based on sets of perceptually designed matrices of weighting parameters. Classifier outputs may be used to select from the set of perceptually designed matrices a subset of matrices to work with. The latter may be used in a synthesis procedure to develop the final weighting matrix to be used is shaping the transform coefficients.