An apparatus includes at least one processor configured to obtain inline measurements of one or more properties of crude oil, translate the measurements into a set of process and control parameters, and apply the process and control parameters to process equipment. The process and control parameters configure the process equipment to process the crude oil having the one or more properties. The one or more properties of the crude oil may include at least one of: density, specific gravity, viscosity, carbon residue, and sulfur content of the crude oil. The process and control parameters could be applied to one or more controllers associated with a blending unit in a refinery or to one or more controllers associated with a crude oil distillation column in the refinery.