Aspects of the subject disclosure may include, for example, a method comprising receiving, by a processing system including a processor, a product description; determining product attributes; obtaining end user information including behavior history and language history; and modifying the product description based on the end user information. The modifying includes identifying text regarding selected attributes of the product, based on natural language processing (NLP) of the text description and the language history of the end user; and adding the identified text to the text description. The method also includes presenting the modified product description at the equipment of the end user; determining an end user behavior responsive to the presenting; and updating the end user information in accordance with the end user behavior. Other embodiments are disclosed.