An electronic device is provided. The electronic device includes a first sensor, a memory, a display, and a processor. The processor is configured to identify an ambient illuminance of the electronic device using the first sensor, when the identified illuminance is within a first illuminance range, designate a position where content stored in the memory is to be displayed in at least part of a first display region corresponding to a first field of view (FOV), and when the identified illuminance is within a second illuminance range, designate the position where the content is to be displayed in at least part of a second display region corresponding to a second FOV broader than the first FOV.