Embodiments of a method and apparatus for pushing information are provided. The method can include: determining whether a current service recipient matches a current information service mode, in response to receiving a request for information acquisition; performing an information push operation as follows in response to determining that the current service recipient matches the current information service mode: acquiring candidate push information corresponding to the request for information acquisition; determining target push information corresponding to the current service recipient from the candidate push information; and pushing the target push information to the current service recipient. Some embodiments implement pushing information to a service recipient based on an information service mode matched with the service recipient, which can improve the user experience.