Disclosed is a control method for transmitting charging power to a wireless power receiver in a wireless power transmitter, including receiving an advertisement signal from a wireless power receiver, the advertisement signal including a handle value and a preset universally unique identifier (UUID), identifying a value assigned to a characteristic by adding a predetermined number to the handle value, transmitting a connection request signal to the wireless power receiver for establishing a communication connection with the wireless power receiver, in response to the advertisement signal, receiving, from the wireless power receiver, static information of the wireless power receiver over the communication connection, and transmitting, based on the static information, a control signal including permission information to the wireless power receiver.