Aspects of the subject disclosure may include, for example, a method comprising sending context information from a mobile wireless device through a control channel to a network server; receiving a policy at the mobile wireless device from the network server, wherein the policy assigns a video streaming bit rate to the mobile wireless device based on the context information; and implementing the policy to control a video streaming session between the mobile wireless device and a media server over a data channel. The context information may include information about the mobile wireless device and/or a user of the mobile wireless device. The policy may be different for each mobile wireless device. Other embodiments are disclosed.