An application apparatus includes a first roller configured to apply a treatment liquid to a recording medium conveyed; and a second roller disposed in contact with the first roller and forming, with the first roller, a conveyance nip in which the recording medium is nipped. The application apparatus further includes a third roller disposed in contact with the first roller at a position different from the conveyance nip, and a fourth roller disposed in contact with the second roller at a position different from the conveyance nip. The third roller has a rigidity higher than a rigidity of the first roller, and the fourth roller has rigidity higher than a rigidity of the second roller.