There may be provided a method for determining object information related to an object that appears in a media element, the method may include (a) receiving or generating a signature of the media element, wherein the signature may include identifiers, wherein the identifiers may include an object identifier related to the object, wherein the object identifier points to locations of output elements, within an output of a convolutional neural network, of elements of significance in relation to the object; (b) finding a group of contributing portions of the media element that had a significant contribution to the generation, by the convolutional neural network, of the output elements of significance in relation to the object; and (c) determining object information related to the object based on a distribution of the group of the contributing portions of the media element.