Concepts and technologies are disclosed herein for a virtualized services discovery and recommendation engine. A request for a service can be received from a requestor. The request can include feature data that can define two or more features. Two or more features can be determined based on the feature data and requestor data associated with the requestor can be obtained. Two or more services that satisfy the request can be identified and a recommendation that represents the two or more services can be generated. The recommendation can include a data representation of a custom product that can include the two or more services. The recommendation can be tested to determine if the custom product functions, and the recommendation can be provided to the requestor.