A method for determining experience quality of virtual reality (VR) multimedia includes, in a process of playing VR multimedia, obtaining a first sensory parameter, a second sensory parameter, and a third sensory parameter of the VR multimedia, where the first sensory parameter, the second sensory parameter, and the third sensory parameter are obtained by performing sampling separately according to at least two same perceptual dimensions, and are respectively parameters that affect fidelity experience, enjoyment experience, and interaction experience, and determining a mean opinion score (MOS) of the VR multimedia based on the first sensory parameter, the second sensory parameter, and the third sensory parameter of the VR multimedia. Because the third sensory parameter is a parameter that affects the interaction experience, an interaction feature of the VR multimedia is considered.