Described herein are platforms, systems, media, and methods for measuring a space by launching an active augmented reality (AR) session on a device comprising a camera and at least one processor; calibrating the AR session by establishing a fixed coordinate system, receiving a position and orientation of one or more horizontal or vertical planes in the space in reference to the fixed coordinate system, and receiving a position and orientation of the camera in reference to the fixed coordinate system; constructing a backing model; providing an interface allowing a user to capture at least one photo of the space during the active AR session; extracting camera data from the AR session for the at least one photo; extracting the backing model from the AR session; and storing the camera data and the backing model in association with the at least one photo.