Invention Grant
- Patent Title: Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device
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Application No.: US14575655Application Date: 2014-12-18
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Publication No.: US11144959B2Publication Date: 2021-10-12
- Inventor: Eric H C Liu , Kenneth Wayne Dauber , Michel Weksler
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Byrne Poh LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device are provided. In some implementations, a method for presenting content on a public display device, the method comprising: receiving location information associated with mobile devices that is indicative of a position of the mobile device relative to a display device associated with a retail outlet; receiving interests associated with the mobile devices; identifying a plurality of advertising sources associated with the display device, including a retailer associated with the retail outlet; determining a topic based on the received interests and the location information associated with the mobile devices; determining that the topic is related an advertisement associated with the retailer; causing the advertisement associated with the retailer to be selected based on the topic; and causing the selected advertisement to be presented by the display device.
Public/Granted literature
Information query