Methods and systems are provided for automatically determining a need to invoke functionality of a feature of an application while using a primary application and for automatically invoking that functionality without user action. An invoker module receives, from a sender process at a user system, input information that is input into a primary application via a user interface of the user system. The invoker module can process the input information to extract a text string of text from the input information, and based on the extracted text, can generate a command to automatically invoke functionality of the feature of the application without user action. An action module can then execute the command to generate an action that automatically invokes the functionality of the feature of the application without user action.