An example method for searching and ranking personalized videos commence with receiving a user request via a communication chat between a user and another user. The user request includes a phrase or emoji. The method performs, based on the user request, a search of a pool of personalized videos to determine a subset of relevant personalized videos. The personalized videos are associated with text messages. The method further includes determining first rankings of the relevant personalized videos. The method then proceed with selecting, based on the first rankings, a pre-determined number of personalized videos from the subset of relevant personalized videos. The method then determines second rankings of the selected personalized videos and present the selected personalized videos within the communication chat in an order based on the second rankings. The personalized videos of the first subpool and the personalized videos of the second subpool are ranked independently.