Embodiments of this application disclose a position and attitude determining method. The method includes acquiring, by tracking a feature point of a first marked image, position and attitude parameters of an image captured by a camera; using a previous image of a first image as a second marked image in response to the previous image of the first image meeting a feature point tracking condition and the first image failing to meet the feature point tracking condition; acquiring, position and attitude parameters of the image captured by the camera relative to the second marked image; acquiring position and attitude parameters according to the position and attitude parameters of the image relative to the second marked image and position and attitude parameters of each marked image relative to a previous marked image; and determining a position and an attitude of the camera according to the position and attitude parameters.