A system and method of detecting data patterns in a relationship network that includes: inputting configuration criteria into a system; generating one or more messages based upon the relationship network and the configuration criteria; propagating the messages within the relationship network based on: forwarding the message in the relationship network if a receiver of the message is a pass-through node or is within the reach factor of an original sender, or terminating the message if the receiver of the message is outside the reach factor of the original sender, and archiving the one or more messages if the receiver of the message is within the reach factor set by the input configuration criteria, where the reach factor is the relationship of the original sender to the receiver as set by the configuration criteria. Optionally, collecting, aggregating, and applying insights on a per node basis to the relationship network.